DIGITAL MARKETING
The area of marketing known as “digital marketing” is the use of the Internet and online-based digital technology, including smartphones, desktop computers, and other digital media and platforms, to advertise goods and services.
DIRECT SELLING
Sales that happen directly between a brand and the customer, bypassing an intermediary or distributor, are known as direct sales. They belong to the business-to-consumer (B2C) sales category.
DIRECT SELLING IN 2025
By 2025, the direct selling market might be worth INR 645 billion due to the expected expansion of consumer markets and the growing popularity of the direct selling channel.
HOW DIGITAL MARKETING HELPS B2B BUSINESS
I have been doing direct selling for a year. I have limited access to reach my customers or audience at that time. I research to identify, analyze, and obtain how to develop my business online and get regular customers. So I planned to learn about digital marketing and its possibilities, and then I realized that there is a huge opportunity to generate heavy business. Promoting educational and interesting blog content on your business website can be a great approach to drawing in new clients to your store. You can target your audience with digital marketing. You can precisely track results with digital marketing. Through digital marketing, you attract customers. Brand recognition rises with digital marketing. Now I am generating multiple incomes and now a Freelance digital marketer in Kannur. One of the goals of digital marketing is to influence and keep hold of consumers and attract the attention of new potential customers identically and rapidly.
CONCLUSION
To sum up, direct marketing is an effective technique for companies. By doing so, they can establish direct connections with clients and provide customized and pertinent goods and services. This improves consumer satisfaction and makes the company’s marketing initiatives more successful.